On July 30, the opening ceremony of Road Show (Beijing) on China’s Participation in Expo Dubai organized by China Pavilion Organizing Committee of Expo 2020 Dubai UAE and Embassy of the UAE in People’s Republic of China and sponsored by China Chamber of International Commerce was held in Expo Park, Beijing. At the opening ceremony, ARROW has been officially licensed to be the designated ceramic sanitary ware supplier for China Pavilion at Expo 2020 Dubai UAE. It was chosen by China Pavilion once again as the sanitary ware brand designated by Expo China Pavilion following Expo Milan 2015. ARROW will step on the international stage for and on behalf of quality of China.

Known as the world’s economic, technological and cultural ‘Olympic’ event, the Expo, with its grand view of the technology and product display as well as its brilliant performance and magnificent scene full of glamour, becomes a stage where all countries in the world can demonstrate their respective strength. Expo 2020 Dubai UAE is the first expo held in the Middle East, Africa and South Asia regions, and is also the first expo sponsored by Arabian countries. Mariam Shamushi, Charge d'Affaires ad Interim of the Embassy of the United Arab Emirates in the People’s Republic of China, said in his speech that the theme of Expo Dubai was to ‘communicate in ideas and Create the Future, and that the two countries were making unremitting efforts to ‘communicate in ideas’ and were both the leaders of ‘creating the future” in their respective regions.

It is learned that China Pavilion of Expo Dubai covers a land area of 4636 square meters, with the theme as “to construct a community of human destiny -- innovation and opportunity”, closely following the keyword as ‘innovation’, it demonstrates great changes from Made in China to Intelligent Manufacturing in China as well as rapid rise of brands in China.

At the launching ceremony, ARROW became a contractual partner to SAIC, Tencent, Wuliangye and other well-known enterprises in China, and was awarded the “designated ceramic sanitary ware supplier for China Pavilion at Expo 2020 Dubai, UAE. It was the second time for ARROW to be chosen by China Pavilion of the Expo following the last Expo Milan. With its quality and scientific and technological innovation, it has become a representative for stronger brands in China’s ceramic sanitary ware industry.

At the Expo, Zhang Shenfeng, general delegate for China Council for the Promotion of Trade and the Government of China Pavilion at Expo 2020 Dubaic granted the license for Lehua Household Co., Ltd. According to the introduction, the Expo China Pavilion will focus on the display of China's innovative science and technology achievements in respect of information, science and technology, transportation and other fields. The demonstrated technology was novel with high techncial contents. Lu Jinhui, deputy general manager of Lehua Household Co., Ltd, said on the spot that the cooperation was not only a major strategic layout of ARROW international brand action, but also the representation of the philosophy of ARROW that it will insist on humanistic care providing people with life comfort experience in bathrooms. ARROW will accept review by people around the world with its high-level technology and top quality products.

As early as in 2015, ARROW was chosen to enter Expo 2015 Milan, and became the supplier of bathrooms and ceramic tiles designated by China Pavilion, which has started its internationalized strategic process. ARROW has fully demonstrated its rich and complete production lines and strength in scientific and technological research and development at Expo Milan. After Expo Milan, ARROW has been constantly forging ahead towards internationalization. Currently, its products have been soled to more than 50 countries and regions, including the USA, Canada, Italy and Spain.

Figure: Speech tour made by national designers: Smart manufacturing in design and new life

Two years ago, the state proposed “Made in China 2025", which is is no longer synonymous with low quality products, but affixed with new labels of quality, boutique and innovation. With technical precipitation and craftsmanship for 25 years, ARROW has won more and more consumer recognition with the characteristics of high quality, top looks, humanistic care, etc, and has turned a new page of "Chinese intellectual manufacturing" in the bathroom industry.

Up to now, ARROW has introduced high-pressure grouting technology and high-pressure grouting lines from Italy and foreign advanced manipulator automatic spray glaze technology, and by means of independent innovation, it has formed its own advantages technology. Moreover, it has built modernized and intelligent production bases. Now, ARROW has 8 production bases, nearly 3000 sales outlets and more than 5000 professional after-sales service personnel across the country, with its products covering smart toilets, surfing bathtubs, constant temperature showers, smart clothes air drying machines, customized bathrooms and complete sets of bathroom space products. ARROW has also completely laid out the industries like ceramic tiles, wardrobes, full house customization.

It is learned that ARROW Smart Toilet V7 Disc series, by using the innovative integrated core technology -- water inlet and drainage integrated mechanical flush valves, and with clever coordination with ceramic structure designs, it has broken through the bottleneck technology in the industry, and solved the difficult problems with the impact of water pressure on smart toilets. The commonly seen smart toilets require 2 kilograms of water pressure for flushing, but V7 mechanical flush valves can adapt to any water pressure condition to achieve efficient water flush. The design of ARROW Smart Toilet integrated cores can perform automatic flip cover in addition to seat heating. It can also be provided with female wash and toilet wash, smart night lamp and other personalized functions. ARROW has been making unremitting efforts in terms of innovation on the way to science and technology providing people with a totally new living comfort experience. This time, ARROW’s products will also be used in China Pavilion of Expo 2020 demonstrating its graceful bearing to the world.

With the rapid development of China's economy, the trend of consumption upgrading has become irreversible. Under the current situation, the consumer demand of users has changed structurally, and the rigid demand, such as price and function, has entered the stage of flexible demand based on lifestyles, which also force Chinese manufacturing industry to attach importance to consumer demand and goods, service iteration and service upgrading. Surprisingly, ARROW is a unique one in the brand-lined bathroom industry.

Since it has been started, China Intelligent Manufacturing will make rapid breakthroughs in various fields. To adapt to changes in information, big data and intelligence, ARROW is bold to be one of pioneers to greet new retails in a positive manner, and explore the cross-border cooperation model with other industrial leaders. Recently, ARROW’s New Retail Experience House officially started business in Foshan. With its shopping area covering about 10,000 square meters, it researched and selected more than 1000 home bathroom products to take the lead in the arrangement of new retail. And by big data, it has accurately understood users’ consumer demands so that the customers will experience accurate experience service.

“To construct the community for human destiny -- innovation and opportunity” is the subject of China Pavilion at this Expo. It just coincides with ARROW’s “Comfortable Experience and Humanistic Care” as its brand philosophy. By virtue of focus on the smart bathroom markets, upgrading of product quality and service experience, ARROW is dedicated to creating values for consumers, and has been outstanding in the market with both opportunities and challenges.

With help of the Expo, ARROW will carry out important actions in upgrading brands to build bathroom brands of international competence and influence with innovation, to be determined to be responsible for China Intelligent Manufacturing, to forge ahead towards the world’s advanced manufacturing enterprise and help people realize their happy life.