In 1995,Bill Gates was the first to propose the concept of the Internet ofThings in The Road Ahead. In the surging 21st century, and at theoverall iteration of Internet towards the Internet of Things, all walks of lifehave been struck by the upgrading wave that conforms to the trend, and even thetraditional home industry is not the exception, so it tries to be closer totechnological intelligence.
Meanwhile, affected by economic globalization, the globalindustrial competition becomes much intenser. Domestic enterprises haveintegrated with international resources greeting the challenge of competitionon the same stage with overseas giants. The global home industry has enteredthe great era of integration and competition. In the globalization process ofsmart home, ARROW Home takes the lead as the “Global Smart Home Master” toforge ahead towards the top smart home brand in the world.
Some day in the future, when sunshine falls on Tom’sbedroom across the ocean, he gets up and turn on a smart shower marked withARROW. After a shower, he enjoys himself to breakfast at the dinner table withthe same mark.
This is the imagination of the application of ARROW inthe future. As the brand strategy is upgraded, ARROW has integrated bathrooms,ceramic tiles, full house customization and smart home industry, and isupgraded after great changes on the basis of internationalization, science,technology and humanism to turn a new page of brand soaring.
The brandnew official website established by internationalization, science andtechnology and humanism results in more intuitive personality of ARROW. Theglobal city night view demonstrates ARROW’s international vision, and also laysa technological and generous tone for the upgraded official website. At thecenter of the circular city map, an arrow to the future light path points atthe start key implying the start of globalization process by ARROW as well asthe start of the travel to smart life space experience by one key for thepublic around the world in pursuit of happy life. This is care of consumers byARROW so that science and technology seems like warmth from sunshine.
The brandnew official website established by internationalization, science andtechnology and humanism results in more intuitive personality of ARROW.Combined with multi-dimensional digital display technologies such as widevideo, H5 dynamic special effects, and core data increase highlighttechnological intelligence of ARROW to greet the transformation of global smarthome in the future. The new official website integrates bathrooms, ceramic tiles,and customized home categories of ARROW Home. In the era of intelligence,consumers can experience "one web, one key" to match smart homefurnishing; the product page combines technology detailed analysis, productintroduction, design cases, scene space and other contents, and the dynamicinteractive experience when the mouse passes makes consumers feel that theproduct is in front of them; at the same time, the interaction in the digitalera has opened the closed loop of consumers' needs and brand humanisticconcerns, and the new official website will connect online and offlinechannels, so consumers can search through the official website SOHO's nearbystores can experience the real-time experience in the store. You can alsochoose to watch the dynamic display of hot and new products online. You canclick the online flagship store to place an order or make an appointment toregister new products, and enjoy the smart new house.
The brand new official website describes ARROW’s solidfoundation and brand character of brands keeping pace with the times in orderto present the stronger column, content, vision and layout of more impact tofully display the sense of design and digitization, and the concept ofintelligence and technology expressed by ARROW becomes more concrete. It is thevivid interpretation of ARROW’s scientific and technological empowerment,international layout and brand establishment as its humanism.
ARROW Home characteristics to keep pacewith the times
According to the public data published by YIOU Home Furnishing,in 2018, the global home furnishing market scale amounted to RMB39 trillion. Thehome furnishing market scale in 2018 is about RMB4.4 trillion, which accountsfor only 11.3% of the global share. Under the background of the reconstructionof international trade order and domestic and foreign supply and demandstructure, the voice of Chinese brand going out is growing. To enter theinternational market and compete with foreign brands has become the collectiveconsensus of a group of domestic enterprises with vision and ambition.Similarly, in the new economic ecology, "made in China", which oncestarted with cost and scale advantages, must face the turning point oftransformation and upgrading in the wave of globalization and intelligence.
Opportunities always coexist withchallenges. The times will not forget any hardworking enterprise. ARROW startedfrom sanitary ceramics, and keeps forging ahead for 26 years. Now, it hasbecome a home master with its home product series covering bathrooms, ceramictiles, wardrobes and kitchen electric appliances, etc. In 2006, it joinedefforts with Tsinghua University to jointly establish a product design andresearch and development center dedicated to the application of ergonomics toproduct design; in 2015, it became the designated bathroom and ceramic brandfor China Pavilion at Expo Milan; in 2017, it established its intelligencecenter research institute focusing on the research and development of smarthome. By independent design and development, it masters core technology ofsmart home manufacturing, and focusing on intelligence and customization, it creates"smart home ecological chains"; in 2019, it became outstanding once againand was chosen by the nation as the designated ceramic sanitary ware supplierfor China Pavilion at Expo 2020 Dubai to step on the international stage forand on behalf of China's intellectual manufacturing power, which marked thestrategic start of globalization layout.
Now, ARROW boasts 10 production bases with more than 4500sales outlets around the world and its products become the best sellers at homeand abroad. It is not only the first choice partner to a great number of Top500, but also it is a national brand trusted by millions of the public.
Mastery of opportunities one after another makes ARROW aleader in the industry. In the intense competition of the times and markets,the enterprises daring to make changes will always be faced with greaterchallenges.
ARROW HomeBrings Smart Life
How to become firm and stronger to challenge domestic andoverseas competition? The differential strategy of an enterprise seemsparamount.
ARROW acutely perceives such a market blank, and greetsthe challenges of the times very bravely: to achieve full-scene application ofsmart home with technological innovation to provide the public with moreintelligence.
When you step into ARROW Home’s bathroom space, the nightlamps will identify the brightness and dimness of indoor environments, so theyfunction as safety protection. The integrated thin ceramic toilets will enablesensing, automatic flip cover and start seat heating making your smart lifefull of warmth without waiting; the warm air drying function, diatomdeodorization and swirl siphonic flush achieve convenience and cleanliness byvirtue of science and technology. Smart life brought by ARROW Home is startedhere.
In 2006, ARROW was involved in the fields of sensors and smarttoilets. Now, its flush and suction double engine patented flushing technology,G3 sewage pipeline system, innovative anti-slip glaze and other coretechnologies are exploring more life intelligence. Meanwhile, in terms of salesmodels, it is trying fresh new retail, AI big data, cross-border integrationand other marketing approaches so that branded intelligence exists everywhere.Just as Wu Xiaobo, a famous financial author, said at the year-end party: “Theincoming technology and transformation will change agriculture, industry andservice sector, and everyone of us will probably be involved in it.”
Brand soaring at the competitive times to startglobalization process
Over the past 20 years, the home decoration mode haswitnessed the development from integrated package, semi-package, big-storemode, full-package, then to overall package, move-in without additionalexpenses and customized fine fitment. Time and tide waits for no man. In thefierce competition of the times and markets, many enterprises go in wrongdirections and many brands have been defeated in brands. ARROW Home has notonly withstood the test by the times, but also it demonstrates its vigorousvitality to the world with its internationalized vision and scientific andinnovative courage.
Under the new consumption environment, ARROW Home willseize the opportunity of the development of global home industry depending onscientific and technological intelligent innovation and domestic and overseasmarketing integration as well as other comprehensive advantages, and build thelink and dialog with the contemporary world with its core value as the“improvement of people’s life quality in bathrooms” and “innovation of people’ssmart life space” to establish its top smart home brand in an overall manner.
Some day in the future, Tom’s family cross the ocean willenjoy full-scene smart home service. The world will closely link smartproducts. We believe that this future will come soon.
